Google Trends · US

Golf Search Volume / Time Series

Normalized search interest (0–100) for golf equipment and participation terms, tracked from 2017 through the present via Google Trends.

Source: Google TrendsGeography: United StatesCompiled: 2026Index: Relative (100 = peak)
⚠Using seed data
01 — Long-Run Annual Trend
Golf Clubs · Annual Average vs Summer Peak
Annual avg ≥75
≥65
≥58
Summer peak
Pre-Pandemic Avg (2017–19)
51
Average annual index before COVID disruption
Pandemic Peak (2021)
66
Highest annual average on record — outdoor activity surge
+15 vs prior avg
New Normal (2022–2024 avg)
61
Rolling 3-year average post-pandemic normalization
+10 vs pre-pandemic avg

Bar shading encodes magnitude. Summer peak = max of Jun/Jul/Aug. 2026* = Jan–Feb average only.

02 — Quarterly Granularity
All Terms · Quarterly Average (2017–present)
Golf (broad)
Golf Clubs
Golf Equipment
Golf Simulator

Each term indexed independently (0–100 scale). Quarters are averages of 3 monthly values; quarters with null months omitted.

03 — Monthly Equipment Breakdown
Golf Clubs / Balls / Bags · Last 24 Months
Clubs
Balls
Bags

Terms indexed together for relative comparison. Peak month marked with larger point radius.

04 — Inverse Seasonality: Simulator vs. Clubs
Golf Simulator vs. Golf Clubs · Last 24 Months
Golf Clubs
Golf Simulator
Two Consumer Windows
Golf clubs peak in summer (avg index: 86) while simulators peak in winter (82), creating two distinct high-intent buying windows per year.
Simulator Growth Since 2019
Simulator search has grown 36% since 2019 (from 47 to 64 avg), reflecting durable interest in year-round indoor golf.
Inverse Seasonality
Clubs drop to 33 avg in winter while simulators fall to 27 in summer — a near-perfect inverse pattern driven by weather and playing conditions.

Each term indexed independently (0–100 scale). Simulator peaks Nov–Feb; Clubs peak Jun–Aug.

05 — Seasonal Heatmap · Golf Clubs
Golf Clubs · Monthly Index Heatmap (2017–present)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2017
25
23
30
50
72
77
78
75
59
42
33
28
2018
26
23
31
51
74
79
81
77
60
44
34
29
2019
27
24
31
52
76
81
83
79
62
45
35
29
2020
28
25
33
55
80
85
87
83
65
47
37
31
2021
34
32
58
79
94
100
98
94
72
55
43
37
2022
34
32
52
72
87
93
92
88
68
49
39
33
2023
33
31
50
70
84
90
88
85
66
47
37
31
2024
33
34
52
66
77
88
90
90
72
54
47
38
2025
32
29
46
63
76
85
88
91
75
57
50
42
2026*
36
29
—
—
—
—
—
—
—
—
—
—

Color encodes search index intensity. 2026* row shows only completed months — future months appear as null (—) cells.

06 — Year-over-Year Delta
Golf Clubs · YoY Summer Peak Change
Positive YoY
Negative YoY
2026* partial

YoY = current year summer peak minus prior year summer peak. 2026* uses Jan–Feb average as a partial proxy.

07 — OEM Brand Search Interest
Golf Equipment Brands · Last 24 Months
Callaway
TaylorMade
Titleist
Ping
Mizuno
Callaway: Search Leader
Callaway leads golf brand search with an average index of 68, narrowly ahead of TaylorMade (67).
TaylorMade & Titleist: The Chasers
TaylorMade holds second position (avg 67), with Titleist close behind (62). The gap between these two is often tighter than the gap to the leader.
Ping & Mizuno: Niche Players
Ping (54 avg) and Mizuno (38 avg) maintain loyal followings despite lower overall search volume.

Terms indexed together for relative comparison (Golf category, cat=261). Callaway leads with 68 avg index.

Latest Analysis
Apr 13, 2026

Post-Masters 2026: April Momentum and the Road to Summer Peak

The Masters delivered its annual search surge, but the real story is what April's trajectory tells us about the summer ahead.

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Apr 7, 2026

Masters Week 2026: The Seasonal Ramp Is Right on Schedule

Golf clubs search jumped from 29 in February to 46 in March — tracking the predictable spring surge as Augusta approaches.

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View all analysis →