Google Trends · US

Golf Search Volume / Time Series

Normalized search interest (0–100) for golf equipment and participation terms, tracked from 2017 through the present via Google Trends.

Source: Google TrendsGeography: United StatesCompiled: 2026Index: Relative (100 = peak)
Updated: May 25, 2026, 08:33 AM UTC
Refreshes weekly · Mondays 07:00 UTC
01 — Long-Run Annual Trend
Golf Clubs · Annual Average vs Summer Peak
Annual avg ≥75
≥65
≥58
Summer peak
Pre-Pandemic Avg (2017–19)
29
Average annual index before COVID disruption
Pandemic Peak (2021)
40
Highest annual average on record — outdoor activity surge
+11 vs prior avg
New Normal (2022–2024 avg)
40
Rolling 3-year average post-pandemic normalization
+11 vs pre-pandemic avg

Bar shading encodes magnitude. Summer peak = max of Jun/Jul/Aug. 2026* = Jan–Feb average only.

02 — Quarterly Granularity
All Terms · Quarterly Average (2017–present)
Golf (broad)
Golf Clubs
Golf Equipment
Golf Simulator

Each term indexed independently (0–100 scale). Quarters are averages of 3 monthly values; quarters with null months omitted.

03 — Monthly Equipment Breakdown
Golf Clubs / Balls / Bags · Last 24 Months
Clubs
Balls
Bags

Terms indexed together for relative comparison. Peak month marked with larger point radius.

04 — Inverse Seasonality: Simulator vs. Clubs
Golf Simulator vs. Golf Clubs · Last 24 Months
Golf Clubs
Golf Simulator
Two Consumer Windows
Golf clubs peak in summer (avg index: 50) while simulators peak in winter (41), creating two distinct high-intent buying windows per year.
Simulator Growth Since 2019
Simulator search has grown 319% since 2019 (from 16 to 67 avg), reflecting durable interest in year-round indoor golf.
Inverse Seasonality
Clubs drop to 26 avg in winter while simulators fall to 24 in summer — a near-perfect inverse pattern driven by weather and playing conditions.

Each term indexed independently (0–100 scale). Simulator peaks Nov–Feb; Clubs peak Jun–Aug.

05 — Seasonal Heatmap · Golf Clubs
Golf Clubs · Monthly Index Heatmap (2017–present)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2017
20
24
27
37
37
43
40
35
27
21
20
20
2018
18
24
30
38
37
42
41
36
27
19
18
18
2019
20
24
28
41
38
46
41
35
26
20
18
21
2020
21
24
21
23
43
56
55
53
41
32
32
31
2021
28
30
41
53
54
55
55
46
36
31
29
28
2022
31
32
40
49
49
57
57
50
34
29
25
25
2023
26
32
38
49
52
62
57
48
36
29
27
30
2024
24
30
39
50
54
63
53
49
37
28
26
27
2025
25
29
41
58
60
63
61
59
40
33
32
31
2026*
29
36
46
100
71
—
—
—
—
—
—
—

Color encodes search index intensity. 2026* row shows only completed months — future months appear as null (—) cells.

06 — Year-over-Year Delta
Golf Clubs · YoY Summer Peak Change
Positive YoY
Negative YoY
2026* partial

YoY = current year summer peak minus prior year summer peak. 2026* uses Jan–Feb average as a partial proxy.

07 — OEM Brand Search Interest
Golf Equipment Brands · Last 24 Months
Callaway
TaylorMade
Titleist
Ping
Mizuno
Callaway: Search Leader
Callaway leads golf brand search with an average index of 68 — 1.8× ahead of Titleist.
Titleist & TaylorMade: The Chasers
Titleist holds second position (avg 37), with TaylorMade close behind (23). The gap between these two is often tighter than the gap to the leader.
Ping & Mizuno: Niche Players
Ping (18 avg) and Mizuno (5 avg) maintain loyal followings despite lower overall search volume.

Terms indexed together for relative comparison (Golf category, cat=261). Callaway leads with 68 avg index.

Latest Analysis
Apr 13, 2026

Post-Masters 2026: April Momentum and the Road to Summer Peak

The Masters delivered its annual search surge, but the real story is what April's trajectory tells us about the summer ahead.

seasonalitygolf clubsmasters
Apr 7, 2026

Masters Week 2026: The Seasonal Ramp Is Right on Schedule

Golf clubs search jumped from 29 in February to 46 in March — tracking the predictable spring surge as Augusta approaches.

seasonalitygolf clubsmasters
View all analysis →