Weekly data-driven analysis connecting real-world golf events to movements in Google Trends search data. Each post anchors its claims to specific data points from the dashboard.
The Masters delivered its annual search surge, but the real story is what April's trajectory tells us about the summer ahead. Golf clubs search is tracking toward another strong peak season.
Golf clubs search jumped from 29 in February to 46 in March — tracking the predictable spring surge as Augusta approaches. Here's how this year's ramp compares to 2021–2025.
Golf simulator search hit its highest January reading in our dataset. The TGL gets attention, but the real story is five years of compounding off-season growth.